terça-feira, 29 de janeiro de 2013
Inovação se transforma em processo sem fronteiras e demanda adoção de novas metodologias nas empresas
(fonte AMCHAM SP)
— registrado em: Propriedade Intelectual
29/04/2011 16:00
A inovação se transformou em um processo sem fronteiras, exigindo que as companhias apostem em novos métodos de trabalho e na articulação de competências internas e externas. É o que avalia José Paulo Silveira, diretor associado da consultoria Macroplan - Prospectiva, Estratégia & Gestão.
Segundo ele, os avanços tecnológicos, a movimentação de classes sociais e as tendências de consumo no mercado globalizado demandam alterações nos procedimentos envolvidos para transformar ideias em fins produtivos.
“As empresas, no que diz respeito à gestão da inovação e à condução de pesquisa e desenvolvimento (P&D), devem ter atualmente a capacidade efetiva de combinar inteligência interna e externa, mediante a prospecção de oportunidades não somente entre os colaboradores, mas em outras empresas, outros setores e países, através do diálogo com clientes e parceiros. Até então, a visão era de dentro das companhias”, disse Silveira, que participou nesta sexta-feira (29/04) do comitê de Inovação da Amcham-São Paulo.
Liderança ampliada
Diante desse cenário, o papel desempenhado pelos líderes de inovação nas organizações torna-se mais complexo, destacou o especialista, que foi secretário de Planejamento e Investimentos estratégicos do Ministério do Planejamento e superintendente do Centro de Pesquisa e Desenvolvimento da Petrobras.
“Eles passam a atuar mais como empresários do que como chefes de laboratórios porque precisam ter uma visão gerencial ampliada”, comentou. Esses gestores devem reunir habilidades de comunicação para promover parcerias, captar fontes de recursos externas e, principalmente, desenvolver talentos.
Para Silveira, o caráter estrategista das áreas de inovação corporativa tende a ser cada vez mais valorizado. Os centros de P&D e inovação devem ser vistos como unidades de resultados e não de custos. Dessa forma, os líderes têm de saber apresentar adequadamente os business cases, isto é, as possibilidades de ganhos e os riscos embutidos nos projetos aos tomadores de decisão.
“A inovação representa risco, isso é indiscutível, mas há maneiras de mitigar, controlar e dosar”, disse, referindo-se a possibilidade de criação de carteiras de inovação, a exemplo do que se pratica no mercado financeiro com as carteiras de investimentos, onde se faz o balanceamento dos riscos dos ativos.
Exemplo da Shell
A Shell, empresa que se destaca no mercado de petróleo, conforme o consultor, representa um exemplo mundial nas atividades corportrativas de inovação. Ela possui um grupo específico para capturar ideias composto por 25 profissionais e recebe investimentos da ordem de US$ 40 milhões por ano. Cerca de 10% das ideias captadas são conduzidas em negócios, índice considerado elevado diante do percentual médio de 2 % de aproveitamento.
Na Shell, parte das ideias que foram aprovadas e não chegaram a ser incorporadas pela própria empresa foram destinadas ao Shell Technology Venture, que gere fundos de investimentos. “Outras empresas passaram a desenvolver os projetos, sendo parte delas fornecedoras, ou seja, houve apropriação indireta de valor.”
Foco nas pessoas
O gerente de Inovação da Itautec, Marcio Domene, e o consultor de Tecnologia do departamento de Inovação Tecnológica da Siemens, Jefferson Marcos Alencourt Pellissari, defendem que a inovação deve estar clara na cultura empresarial, proporcionando ambiente favorável para a troca de experiências e criações.
“As pessoas precisam saber que inovação não é somente aplicada a produtos, mas também a processos internos que podem nem estar aparentes ao público, mas que ampliam os resultados da companhia. Os gestores precisam disseminar esse assunto, discutir sobre patentes”, afirmou Domene.
Para Pellissari, cabe às empresas fazer a avaliação contínua dos talentos e ter uma política de reconhecimento de boas ideias, com oferta de prêmios como remuneração e também a valorização moral, como a divulgação dos nomes e respectivos projetos a toda organização.
Por: Daniela Rocha
** A reprodução deste conteúdo é permitida desde que citada a fonte Amcham.
segunda-feira, 17 de dezembro de 2012
BOLT - innovation
http://www.b-mc2.com/2012/12/06/cooperation-essential-for-innovation/
[...]
BOLT drives cooperation and motivation through communication and insight. If we can change the way we communicate, we will change the way we cooperate, if we reach higher levels of insight into what needs to be accomplished the structure will adapt, there is no structure, by itself, which can result in delivering higher levels of insight.
What could you expect if communication, insight, cooperation and motivation become the core of your organization? (Green arrows) First, leaders can harness the collective intelligence of their organization when formulating the strategy. When the organization is involved at some level of the formulation, cooperation and motivation grow, and you can expect both innovation to improve and execution to speed up.
When everything will be said and done, BOLT’s main contribution will be the realization that Culture and Structure are irrelevant to achieve higher levels of cooperation and motivation. To succeed, leaders such as Tim Cook or Steve Ballmer, and their organization as a whole, need to focus on the way we communicate and raise, by all means possible, the level of insight into what is being accomplished.
[...]
[...]
BOLT drives cooperation and motivation through communication and insight. If we can change the way we communicate, we will change the way we cooperate, if we reach higher levels of insight into what needs to be accomplished the structure will adapt, there is no structure, by itself, which can result in delivering higher levels of insight.
What could you expect if communication, insight, cooperation and motivation become the core of your organization? (Green arrows) First, leaders can harness the collective intelligence of their organization when formulating the strategy. When the organization is involved at some level of the formulation, cooperation and motivation grow, and you can expect both innovation to improve and execution to speed up.
When everything will be said and done, BOLT’s main contribution will be the realization that Culture and Structure are irrelevant to achieve higher levels of cooperation and motivation. To succeed, leaders such as Tim Cook or Steve Ballmer, and their organization as a whole, need to focus on the way we communicate and raise, by all means possible, the level of insight into what is being accomplished.
[...]
domingo, 16 de dezembro de 2012
25 Awesome Innovation Quotes
(Posted by Gijs van Wulfen)
1. Nothing is stronger than habit. [Ovid]
2. If you always do what you always did, you will always get what you always got. [Albert Einstein]
3. It’s tough when markets change and your people within the company don’t. [Harvard Business Review]
4. They always say time changes things, but you actually have to change them yourself. [Andy Warhol]
5. We cannot solve a problem by using the same kind of thinking we used when we created them. [A. Einstein]
6. Necessity is the mother of invention. [Anonymous]
7. Minds are like parachutes; they work best when open. [T. Dewar]
8. The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man. [George Bernard Shaw]
9. There are no old roads to new directions. [The Boston Consulting Group]
10. You cannot discover new oceans unless you have the courage to lose sight of the shore. [Andre Gide]
11. Innovation is anything, but business as usual. [Anonymous]
12. The best way to predict the future is to invent it. [Alan Kay]
13. If at first the idea is not absurd, then there will be no hope for it. [A. Einstein]
14. The more original a discovery, the more obvious it seems afterwards. [Arthur Koestler]
15. A discovery is said to be an accident meeting a prepared mind. [A. von Szent-Gyorgyi]
16. Innovation is the ability to convert ideas into invoices. [L. Duncan]
17. Small opportunities are often the beginning of great enterprises. [Demosthenes]
18. Two roads diverged in a wood, and I took the one less traveled by and that has made all the difference. [Robert Frost]
19. The only way to discover the limits of the possible is to go beyond them into the impossible. [A. Clarke]
20. The key to success is for you to make a habit throughout your life of doing the things you fear. [Vincent Van Gogh]
21. The impossible is often the untried. [J. Goodwin]
22. An idea that is not dangerous is unworthy of being called an idea at all. [Oscar Wilde]
23. Ideas are useless unless used. [T. Levitt]
24. It is not how many ideas you have. It’s how many you make happen. [Advertisement of Accenture]
25. The best ideas lose their owners and take on lives of their own. [N. Bushnell]
1. Nothing is stronger than habit. [Ovid]
2. If you always do what you always did, you will always get what you always got. [Albert Einstein]
3. It’s tough when markets change and your people within the company don’t. [Harvard Business Review]
4. They always say time changes things, but you actually have to change them yourself. [Andy Warhol]
5. We cannot solve a problem by using the same kind of thinking we used when we created them. [A. Einstein]
6. Necessity is the mother of invention. [Anonymous]
7. Minds are like parachutes; they work best when open. [T. Dewar]
8. The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man. [George Bernard Shaw]
9. There are no old roads to new directions. [The Boston Consulting Group]
10. You cannot discover new oceans unless you have the courage to lose sight of the shore. [Andre Gide]
11. Innovation is anything, but business as usual. [Anonymous]
12. The best way to predict the future is to invent it. [Alan Kay]
13. If at first the idea is not absurd, then there will be no hope for it. [A. Einstein]
14. The more original a discovery, the more obvious it seems afterwards. [Arthur Koestler]
15. A discovery is said to be an accident meeting a prepared mind. [A. von Szent-Gyorgyi]
16. Innovation is the ability to convert ideas into invoices. [L. Duncan]
17. Small opportunities are often the beginning of great enterprises. [Demosthenes]
18. Two roads diverged in a wood, and I took the one less traveled by and that has made all the difference. [Robert Frost]
19. The only way to discover the limits of the possible is to go beyond them into the impossible. [A. Clarke]
20. The key to success is for you to make a habit throughout your life of doing the things you fear. [Vincent Van Gogh]
21. The impossible is often the untried. [J. Goodwin]
22. An idea that is not dangerous is unworthy of being called an idea at all. [Oscar Wilde]
23. Ideas are useless unless used. [T. Levitt]
24. It is not how many ideas you have. It’s how many you make happen. [Advertisement of Accenture]
25. The best ideas lose their owners and take on lives of their own. [N. Bushnell]
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